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Allure Bridal

Bridal Superstore is central Indiana’s exclusive Allure Bridals authorized retailer.

Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. Allure believes brides should feel nothing less than gorgeous on their wedding day. Their designs blend rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of a patented Allure construction.

Bridal Superstore stocks Allure Bridals and Allure Romance, as well as Wilderly Bride, a debut bridal collection designed for the free spirited, contemporary bride. Complete your wedding party with Allure Bridesmaids, which offers a wide selection of gorgeous gowns for the wedding party.

In every lovely detail, Allure Bridals outfits the wedding party from head to toe — from the bride to her maids.

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